SUPERMANDELA. Let the spirit live on!

Although I never had the privilege of meeting ‘Madiba’, I was fortunate to be in South Africa in 1994, just a month before South Africa’s first ever multi-racial elections since the Apartheid regime had finally been dismantled. At the time I was working professionally as an Art Director for a mainstream London advertising agency, Still Price Lintas; and embarking on my first foreign shoot to make a series of TV commercials in Cape Town. Tensions were running high from all sectors of the society, as no one knew what actions might emerge as a result of this new democracy. But on 10 May 1994 in Pretoria, Nelson Rolihlahla Mandela was inaugurated as South Africa’s first Black President. It was also around this time that I started building my collection of African diaspora action figures and comics. A collection, that I have been able to realise as an exhibition called ‘Afro Supa Hero’ and which is currently on display at the V&A Museum of Childhood in London until 9 February 2014.
'SuperMandela' © 2013 Jon Daniel. All rights reserved.‘SuperMandela’ © 2013 Jon Daniel. All rights reserved.
I actually came up with the idea for this image, ‘SuperMandela’ several years ago, but had never got around to putting it down until now. I believe much of the ethos of my ‘Afro Supa Hero’ concept is perfectly embodied in the spirit of Mandela. A man of such inner strength, wisdom, vision, courage, and conviction, he brought a divided nation together and commanded the world’s attention and respect. That’s power! Or in the words of the man himself, Amandla!

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